Sharing Instagram UGC via email is one of the most important email marketing Instagram tips. Just send them a private message and make your pitch. You still, however, need to ask them for permission to use the content they created. To get this UGC, run social media contests to get people to use your products and share their experiences. All you need to do is link back to that Instagram post and urge email subscribers to click on the link. With these emails, you can also drive targeted traffic to your Instagram business page. Besides, it has that humor factor that might just be enough to nudge subscribers down the sales funnel. The Instagram UGC the brand shared with its email subscribers is effective for sales because it shows how the product looks to a real person. This way, you can increase the chances of your email subscriber buying from you (again).Ĭheck out this example from MeUndies: Source: Top Dog Social Media The UGC can show the various use cases and benefits of your brand’s products. So, share different forms of UGC from Instagram in your email. When you promote this form of social proof, customers are easily convinced to patronize your brand. User-generated content is a customer-led type of marketing. Share user-generated content in your emails Keeping the landing page consistent with your marketing collateral design will help, too. So they’ll know these aren’t spam emails they should delete. Your Instagram followers, who become your first-time subscribers, will also be able to recognize the emails that come from you. The result is that they are more likely to take your desired action. By keeping things consistent, it will be easy for your email subscribers to recognize your Instagram content. This is critical to brand awareness and recognition. Pro tip: Ensure your content has the same look and feel across different marketing platforms. Here’s how Activa Insurance does this: Source: Instagram This will pique followers’ curiosity, which you can then leverage for sign-ups. Just give a sneak peek into your newsletter content, for example. You don’t need to include your entire marketing email content. You can leverage Instagram’s reach and promote your email content there, too. Even if you don’t have enough followers to generate buzz, there are strategies you can use to grow your Instagram following. Instagram is effective for marketers across all industries to increase brand awareness and customer engagement. Use Instagram to promote your email content Including lead magnets like free trials and discount codes will also motivate Instagram users to sign up. You could also share some reviews or testimonials of how your email campaigns are benefiting subscribers.ĭoing that can generate interest that could drive more signups. Instagram Story, for instance, is great for drumming up interest to drive email sign-ups.įor example, you can share an extract showing the kind of insights usually shared in your marketing emails via Instagram stories. You should also leverage other Instagram content formats to grow your email list. This shows the value of joining the email list and hence encourages more people to sign up. ![]() The brand makes it so clear that people joining their mailing list will have early access to shop for one of their most popular products. ![]() You can also run giveaways or offer exclusive services to encourage potential customers to join your list.Ĭheck out the caption of the post below from Kai Collective, for example. To do that, simply include an opt-in email link in your bio and a call to action. You can use Instagram to grow your email list. With these, you’ll be able to build deeper relationships with loyal customers and drive sales. ![]() They’re also useful for customer support and loyalty program invitations. Grow your email list with InstagramĮmail lists allow you to easily contact your customer base and offer product discounts and promotions. In other words, if you combine the two, you have a potent marketing tool that can give you the best marketing results.īut how do you use Instagram and email marketing together? Read on for some email marketing Instagram tips. On the other hand, email marketing campaigns are effective for customer acquisition and retention, with a conversion rate of 8.17 percent. Little wonder it’s the top social media platform for marketers and their companies, according to a report. ![]() Instagram, especially, is perfect for growing a community of potential customers and driving targeted traffic to your business. Both platforms are effective for creating marketing campaigns that engage audiences and drive conversions. Instagram and email marketing are powerful tools to optimize your marketing efforts.
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